About Us
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We’re on a mission to deliver breakthrough pet health
Your pet’s best life is our life’s work.
As pet parents, we all want to do better for our animals, but it’s not always easy to know the right thing to do. Or which products to use and trust.
What if you had a partner to help?
Someone who makes it easy to understand what your animal needs. And how to give it to them.

A partner who leans into the science on your behalf.
Using rigorously-studied, scientifically-supported ingredients, we formulate our products to deliver the best of what your pet needs and none of what they don’t.
We take a state-of-the-art approach by conducting double-blind placebo-controlled studies of our formulations.